Ad Agency Responsible For Dylan Mulvaney Bud Light Campaign In ‘Serious Panic Mode’ After Sales Crash

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[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (3 children)

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.[1][2][3][4] Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities, fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them.

No retardation required, pretty much every Social Media influencer uses the power of parasocial interactions, if it wasn’t a widespread phenomenon there wouldn’t be YouTube/Instagram/OnlyFans influencers.

In a study conducted by Google in 2017, a reported 40% of millennial YouTube subscribers claimed their "favorite creators understands them better than their friends."[77]

For many viewers, parasocial relationships check off the four factors that are defined by Mark Granovetter's "The Strength of Weak Ties" theory: intimacy is gained by the creator's sharing of personal details, by which their viewers may react emotionally; viewers dedicate time to watching content the creator uploads; and what the creator posts—whether sponsored or not—may make the viewer feel as if they are being offered something, like a favor.[74]

Here is an article about the Parasocial effect working on YouTube

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

No retardation required

That article makes a point of defining them as retarded.

"Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them."

Everything you're saying is pointing out how they're retarded. I mean, imagine thinking of some personality faker (actor) you don't know and never met as your friend, or someone to admire... Only someone who runs herds of tax cattle could tolerate them.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

If you think about it there’s a good reason someone you spend a lot of time listening to or watching becomes familiar like friends, we evolved in small groups where the people we listened to or watched were friends and family. We didn’t evolve with modern media and it’s really only on the past 150 years or so that we have had the ability to communicate by voice over long distances and record music/voices and even less being able to see people on TV or the cinema screen. It’s not surprising that the psychological make up of those small group dwelling humans is short circuited by modern media.

I mean the loyalties people have demonstrated towards sports teams are weird until you remember that we used to live in small tribes and tribal loyalties were crucial for survival in a dangerous world.

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I don't know about other people, but that only works in real life for me. The more you watch a performer on youtube or wherever, the more you see through their act to their underlying issues. To paraphrase, familiarity with the techniques and tactics of attention whores breeds contempt. Less so with real people, but those going to lengths to gain your attention are typically not people you'd want as a friend or advisor.