Ad Agency Responsible For Dylan Mulvaney Bud Light Campaign In ‘Serious Panic Mode’ After Sales Crash

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[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

No retardation required

That article makes a point of defining them as retarded.

"Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them."

Everything you're saying is pointing out how they're retarded. I mean, imagine thinking of some personality faker (actor) you don't know and never met as your friend, or someone to admire... Only someone who runs herds of tax cattle could tolerate them.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

If you think about it there’s a good reason someone you spend a lot of time listening to or watching becomes familiar like friends, we evolved in small groups where the people we listened to or watched were friends and family. We didn’t evolve with modern media and it’s really only on the past 150 years or so that we have had the ability to communicate by voice over long distances and record music/voices and even less being able to see people on TV or the cinema screen. It’s not surprising that the psychological make up of those small group dwelling humans is short circuited by modern media.

I mean the loyalties people have demonstrated towards sports teams are weird until you remember that we used to live in small tribes and tribal loyalties were crucial for survival in a dangerous world.

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I don't know about other people, but that only works in real life for me. The more you watch a performer on youtube or wherever, the more you see through their act to their underlying issues. To paraphrase, familiarity with the techniques and tactics of attention whores breeds contempt. Less so with real people, but those going to lengths to gain your attention are typically not people you'd want as a friend or advisor.