Ad Agency Responsible For Dylan Mulvaney Bud Light Campaign In ‘Serious Panic Mode’ After Sales Crash

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[–]ClassroomPast6178 7 insightful - 1 fun7 insightful - 0 fun8 insightful - 1 fun -  (7 children)

Once you have a relatively small social media following there are services that will put you in contact with companies willing to run sponsorship deals with you. All the people doing SurfShark/ExpressVPN/ BirchGold/FieldofGreens /BetterHealth promotions in their podcasts/streams are just using one of those services.

When you get to Mulvaney’s level of followers you have agencies chasing you and you get the big brands offering big money for promotions.

It must have seemed like easy money for Captiv8 and the other agencies like them, basically putting talent and companies together and taking a large cut. But now, now it could get real as this shit comes home to roost for the whole industry.

Three groups of people that really need to be brought low, social media influencers, OnlyFans “models” and all the parasites that flock around them. They are all extremely destructive and exploitative, especially the OnlyFans models who promote the site to young girls. There’s a video of an OnlyFans model who promotes OnlyFans to young women claiming that the photos and videos never leak so it’s all perfectly safe. Fucking monstrous!

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (6 children)

especially the OnlyFans models who promote the site to young girls. There’s a video of an OnlyFans model who promotes OnlyFans to young women claiming that the photos and videos never leak so it’s all perfectly safe. Fucking monstrous!

Which is a fucking lie that even a smidgen of Internet familiarity would reveal. To start with, there's no such thing as unbreakable security, just security that nobody has yet found a way around, or a good enough reason to attempt breaking. But there's also people out there who make a practice out of subscribing to an OF thot, grabbing her content, and dumping it for everyone else to see at no cost.

However, the really insidious thing about those e-thots is how they've moved to infect Twitch with their bullshit. These "titty streamers" intentionally dress in ways that highlight what they're actually there to promote, sucking money from thirsty idiots and shitting all over the efforts of legitimate streamers; I'm probably not the only one who looks at a woman streaming game content these days and wonders if she's actually a player or if she's just there to lure in the gamer simps with the (entirely false) promise of sex.

[–]ClassroomPast6178 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (5 children)

It’s ridiculous how YouTube, Twitch and OnlyFans have monetised the parasocial effect and how susceptible some men seem to be to it.

Even being fully aware of the parasocial effect doesn’t immunise you to the effects of it.

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (4 children)

That sounds completely backwards. Only people with psychological or cognitive defects display parasocial relationship tendencies.

Parasocial relationships are one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence.

You'd have to be retarded.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (3 children)

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.[1][2][3][4] Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities, fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them.

No retardation required, pretty much every Social Media influencer uses the power of parasocial interactions, if it wasn’t a widespread phenomenon there wouldn’t be YouTube/Instagram/OnlyFans influencers.

In a study conducted by Google in 2017, a reported 40% of millennial YouTube subscribers claimed their "favorite creators understands them better than their friends."[77]

For many viewers, parasocial relationships check off the four factors that are defined by Mark Granovetter's "The Strength of Weak Ties" theory: intimacy is gained by the creator's sharing of personal details, by which their viewers may react emotionally; viewers dedicate time to watching content the creator uploads; and what the creator posts—whether sponsored or not—may make the viewer feel as if they are being offered something, like a favor.[74]

Here is an article about the Parasocial effect working on YouTube

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

No retardation required

That article makes a point of defining them as retarded.

"Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them."

Everything you're saying is pointing out how they're retarded. I mean, imagine thinking of some personality faker (actor) you don't know and never met as your friend, or someone to admire... Only someone who runs herds of tax cattle could tolerate them.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

If you think about it there’s a good reason someone you spend a lot of time listening to or watching becomes familiar like friends, we evolved in small groups where the people we listened to or watched were friends and family. We didn’t evolve with modern media and it’s really only on the past 150 years or so that we have had the ability to communicate by voice over long distances and record music/voices and even less being able to see people on TV or the cinema screen. It’s not surprising that the psychological make up of those small group dwelling humans is short circuited by modern media.

I mean the loyalties people have demonstrated towards sports teams are weird until you remember that we used to live in small tribes and tribal loyalties were crucial for survival in a dangerous world.

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I don't know about other people, but that only works in real life for me. The more you watch a performer on youtube or wherever, the more you see through their act to their underlying issues. To paraphrase, familiarity with the techniques and tactics of attention whores breeds contempt. Less so with real people, but those going to lengths to gain your attention are typically not people you'd want as a friend or advisor.