Ad Agency Responsible For Dylan Mulvaney Bud Light Campaign In ‘Serious Panic Mode’ After Sales Crash

submitted by xoenix from trendingpoliticsnews.com

all 25 comments
sorted by:
top
newinsightfulfun

[–]ClassroomPast6178 6 insightful - 3 fun6 insightful - 2 fun7 insightful - 3 fun -  (3 children)

Not surprised that Captiv8 is feeling the pressure, they must be concerned that A-B is preparing to sue the shit out of them for fucking up - as you should do to anyone who gives you professional advice/service that leads to a disaster.

Good advice for anyone who provides professional advice or a service, make sure you have sufficient professional liability insurance to cover any claims against you and the costs of defending them in court.

[–]Q-Continuum-kin 6 insightful - 1 fun6 insightful - 0 fun7 insightful - 1 fun -  (2 children)

as you should do to anyone who gives you professional advice/service that leads to a disaster.

The thing about these types of companies is that it's a huge percentage of bullshit. The fact that it can even be considered "professional advice" is funny. So much of it is just them chasing a fad and pretending it means something. Thing is that their whole industry is predicated on keeping that illusion in place so that creates a ton of downstream effects if they either admit it was just nonsense or the industry is now perceived as nonsense.

[–]newguy 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (1 child)

It's not fad following, they're getting a better ESG rating from the big banks for pushing these ideas, which means they get cheaper and easier loans to keep their business afloat... that's why all the corporations are doing it in near lockstep, because it's the most profitable move, because that's the incentives created by the big banks

[–]ClassroomPast6178 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

Thankfully ESG is beginning to fall out of favour amongst the large institutional investors. There have been a number of articles in Forbes, WSJ, FT etc that indicate that investors haven’t been impressed with the returns they’ve been getting using the ESG ratings as a metric.

[–]jet199 5 insightful - 2 fun5 insightful - 1 fun6 insightful - 2 fun -  (12 children)

I knew there was some kind of agency pushing him after he got so many jobs all at once.

[–]ClassroomPast6178 7 insightful - 1 fun7 insightful - 0 fun8 insightful - 1 fun -  (11 children)

Once you have a relatively small social media following there are services that will put you in contact with companies willing to run sponsorship deals with you. All the people doing SurfShark/ExpressVPN/ BirchGold/FieldofGreens /BetterHealth promotions in their podcasts/streams are just using one of those services.

When you get to Mulvaney’s level of followers you have agencies chasing you and you get the big brands offering big money for promotions.

It must have seemed like easy money for Captiv8 and the other agencies like them, basically putting talent and companies together and taking a large cut. But now, now it could get real as this shit comes home to roost for the whole industry.

Three groups of people that really need to be brought low, social media influencers, OnlyFans “models” and all the parasites that flock around them. They are all extremely destructive and exploitative, especially the OnlyFans models who promote the site to young girls. There’s a video of an OnlyFans model who promotes OnlyFans to young women claiming that the photos and videos never leak so it’s all perfectly safe. Fucking monstrous!

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (10 children)

especially the OnlyFans models who promote the site to young girls. There’s a video of an OnlyFans model who promotes OnlyFans to young women claiming that the photos and videos never leak so it’s all perfectly safe. Fucking monstrous!

Which is a fucking lie that even a smidgen of Internet familiarity would reveal. To start with, there's no such thing as unbreakable security, just security that nobody has yet found a way around, or a good enough reason to attempt breaking. But there's also people out there who make a practice out of subscribing to an OF thot, grabbing her content, and dumping it for everyone else to see at no cost.

However, the really insidious thing about those e-thots is how they've moved to infect Twitch with their bullshit. These "titty streamers" intentionally dress in ways that highlight what they're actually there to promote, sucking money from thirsty idiots and shitting all over the efforts of legitimate streamers; I'm probably not the only one who looks at a woman streaming game content these days and wonders if she's actually a player or if she's just there to lure in the gamer simps with the (entirely false) promise of sex.

[–]ClassroomPast6178 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (8 children)

It’s ridiculous how YouTube, Twitch and OnlyFans have monetised the parasocial effect and how susceptible some men seem to be to it.

Even being fully aware of the parasocial effect doesn’t immunise you to the effects of it.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (2 children)

It's equally ridiculous how the same people who loudly squeal in outrage about women being objectified or how men are all sexual predators for paying "inappropriate" attention to women complete ignore the effects of Twitch (and OF) being used as Pornhub/XNXX alternatives.

I wonder how many people, at this point, even know that OnlyFans was actually started as a Patreon/Tiktok hybrid before it became swamped by adult content.

[–]ClassroomPast6178 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

There’s a massive discussion to be had over the assertions made about men by certain groups of people that are just widely accepted as true for all men everywhere, and any pushback against these assertions is met with cries of male fragility/male tears/toxic masculinity/MRA-ness.

These assertions, if made about any other group, would be considered bigotry but when they’re made about men they are the basis of public policy and serious discourse.

The clearly exploitative nature of those Twitch/YouTube/OnlyFans streamers/creators is not given a second look, unless it is to claim that it it is the streamers/creators that are the ones being exploited by their audience and not the other way round.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

These assertions, if made about any other group, would be considered bigotry but when they’re made about men they are the basis of public policy and serious discourse.

Shit, there's at least one sub on Reddit built around playing games with that concept. Replace any combination of white, straight, or male in a rant or essay about "problematic" people with some other demographic, and if the end result looks like Stormfront talking points? Well then...

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (4 children)

That sounds completely backwards. Only people with psychological or cognitive defects display parasocial relationship tendencies.

Parasocial relationships are one-sided relationships, where one person extends emotional energy, interest and time, and the other party, the persona, is completely unaware of the other's existence.

You'd have to be retarded.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (3 children)

Parasocial interaction (PSI) refers to a kind of psychological relationship experienced by an audience in their mediated encounters with performers in the mass media, particularly on television and on online platforms.[1][2][3][4] Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them. PSI is described as an illusory experience, such that media audiences interact with personas (e.g., talk show hosts, celebrities, fictional characters, social media influencers) as if they are engaged in a reciprocal relationship with them.

No retardation required, pretty much every Social Media influencer uses the power of parasocial interactions, if it wasn’t a widespread phenomenon there wouldn’t be YouTube/Instagram/OnlyFans influencers.

In a study conducted by Google in 2017, a reported 40% of millennial YouTube subscribers claimed their "favorite creators understands them better than their friends."[77]

For many viewers, parasocial relationships check off the four factors that are defined by Mark Granovetter's "The Strength of Weak Ties" theory: intimacy is gained by the creator's sharing of personal details, by which their viewers may react emotionally; viewers dedicate time to watching content the creator uploads; and what the creator posts—whether sponsored or not—may make the viewer feel as if they are being offered something, like a favor.[74]

Here is an article about the Parasocial effect working on YouTube

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

No retardation required

That article makes a point of defining them as retarded.

"Viewers or listeners come to consider media personalities as friends, despite having no or limited interactions with them."

Everything you're saying is pointing out how they're retarded. I mean, imagine thinking of some personality faker (actor) you don't know and never met as your friend, or someone to admire... Only someone who runs herds of tax cattle could tolerate them.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

If you think about it there’s a good reason someone you spend a lot of time listening to or watching becomes familiar like friends, we evolved in small groups where the people we listened to or watched were friends and family. We didn’t evolve with modern media and it’s really only on the past 150 years or so that we have had the ability to communicate by voice over long distances and record music/voices and even less being able to see people on TV or the cinema screen. It’s not surprising that the psychological make up of those small group dwelling humans is short circuited by modern media.

I mean the loyalties people have demonstrated towards sports teams are weird until you remember that we used to live in small tribes and tribal loyalties were crucial for survival in a dangerous world.

[–]Node 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I don't know about other people, but that only works in real life for me. The more you watch a performer on youtube or wherever, the more you see through their act to their underlying issues. To paraphrase, familiarity with the techniques and tactics of attention whores breeds contempt. Less so with real people, but those going to lengths to gain your attention are typically not people you'd want as a friend or advisor.

[–]Node 1 insightful - 2 fun1 insightful - 1 fun2 insightful - 2 fun -  (0 children)

I'm probably not the only one who looks at a woman streaming game content

You're the only one between the two of us.

[–]AriShekelsteinDDS 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (0 children)

The people who make these decisions are so divorced from reality and so far up their own asses that when these things blow up in their faces, they’ll accuse others of various thoughtcrimes rather than take stock and learn something from it.

Of course, had they asked 100 random people on the street if this was a good idea, probably a comfortable majority would have told them no. You have to be a special kind of stupid to fuck up sales for something that basically sells itself.

If it’s true that only intelligent people doubt themselves, then what does it say about the people who plow forward with these obviously bad ideas?

[–]newguy 4 insightful - 2 fun4 insightful - 1 fun5 insightful - 2 fun -  (0 children)

Even the cheaper loans with the improved ESG rating may not be enough to offset the sales losses on this one.

[–]LordoftheFliesAmeri-kin 2.0. Pronouns: MegaWhite/SuperStraight/UltraPatriarchy 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (0 children)

Yeah, I'd read about this a few day ago. It seems like this agency specializes in putting social media influencers together with companies looking for a specific type of marketing angle. I'd guess that Mulvaney was one of their stable, or whatever they call it, and then chosen based on the personal desires of that one A-B drone--the one who wanted Bud Light to be less "fratty"--to have someone suitably "woke" shilling the brand.

[–]slavdude0 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (1 child)

I don't get it. How? HOW could anyone think that promoting beer by using a troon is a good idea?

It's like hiring Trump to promote HRT.

[–]Dragonerne 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

No, it is like Trump promoting the vaccine which he does. Or Trump supporting Israel, which he does. Or Trump supporting anti racism censorship rules on social media, which he does. Or Trump

[–]OuroborosTheory 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (2 children)

see you could've gone with someone with dysphoria, even seemingly-conservative brands have done target marketing on the down-low; Mulvaney obviously doesn't have dysphoria or AGP, acts like James Charles, and looks like fuckin' Momo

[–]xoenix[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (1 child)

The thing the left probably doesn't get is that conservatives were well aware of the dozen or so previous campaigns by Mulvaney and others like Johnstone. Lefties are in such an echo chamber I wonder if Bud's marketing team even heard about Hershey's cancellation.

[–]ClassroomPast6178 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

If you think about it, with 20:20 hindsight, it looks like some great Machiavellian scheme on the part of the anti-Troon squad, it’s not, but you could be forgiven for thinking it.

Mulvaney did ads for a variety of brands, including Tampax, and there was a little pushback but not a great deal and nothing happened IRL it was all twitter outrage. This lulled BudLight’s marketing team and Captiv8 into a false sense of security.

They thought that it would be a cheap and harmless, almost throwaway, promotion and went ahead with it….and all hell broke loose, and not only was BudLight burnt, there’s been a mass-peaking of normies.

It really does look like an elaborate trap being set and sprung by a based coalition.

But it’s not.

It was dumb luck that BudLight hired a woke white woman and she looked down her nose at their customers and thought she could virtue signal to the other woke white women by trooning out the brand.