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[–]ClassroomPast6178 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (2 children)

Companies are forgetting that they survive by catering to their customers and not to people who don’t actually buy their products in great numbers.

But, we’ll just wait for the full effects of BudLight and Target boycotts to trickle through the C-Suites and we will start to see a sea change in how they approach their customer base and how they stop pandering to ~5% of the market (all LGBT accounts for at best, 5% of the population, not counting all the straight women calling themselves “queer”).

[–]LtGreenCo 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

Budweiser and Target are one thing, but you're going to have a hard time convincing people to boycott Microsoft products. Maybe there's a small chance of seeing an Xbox boycott, but they wouldn't suffer that much. Microsoft products are just too ubiquitous and ingrained in nearly every facet of business and technology. They could Tweet "Nigger" every day for the next 10 years and they'd still be in good shape.

[–]Node 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

I doubt people would switch to 'microsoft' just for tweeting the nigger-word.