“Microsoft and GLAAD partner to improve LGBTQ+ representation in Xbox games” As if that demographic wasn’t already over represented enough…

submitted by kingc-way245The Blackface of White Supremacy from archive.ph

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[–]ClassroomPast6178 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (6 children)

Companies are forgetting that they survive by catering to their customers and not to people who don’t actually buy their products in great numbers.

But, we’ll just wait for the full effects of BudLight and Target boycotts to trickle through the C-Suites and we will start to see a sea change in how they approach their customer base and how they stop pandering to ~5% of the market (all LGBT accounts for at best, 5% of the population, not counting all the straight women calling themselves “queer”).

[–]LyingSpirit472 2 insightful - 5 fun2 insightful - 4 fun3 insightful - 5 fun -  (0 children)

In defense, I think LGBTQ+ people must buy this product in great numbers; do you know how often XBox gamers offer worse or newer player the opportunity to suck their dick?

[–]LtGreenCo 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (4 children)

Budweiser and Target are one thing, but you're going to have a hard time convincing people to boycott Microsoft products. Maybe there's a small chance of seeing an Xbox boycott, but they wouldn't suffer that much. Microsoft products are just too ubiquitous and ingrained in nearly every facet of business and technology. They could Tweet "Nigger" every day for the next 10 years and they'd still be in good shape.

[–]ClassroomPast6178 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (2 children)

That’s not quite what I meant, I don’t expect MS to be afraid of a boycott. I think the BudLight and Target boycotts will convince c-suites, including Microsoft, that there’s little to gain from going down the woke route.

Presently these corporations see the woke stuff from the perspective of ESG nonsense and twitter mobs, both of which have distorted the marketing landscape. ESG is falling out of favour with investors and marketers and ad agencies are waking up to the fact that Twitter and Facebook are not the be all and end all of public opinion.

I predict these companies will move back away from any political positioning, unless it is actually profitable, and I don’t see how Microsoft will sell more Xboxes or Office 365 subscriptions on the back of Diaperfur Trans Puppy Play Drag Awareness Day, or Dove using naked hideous beasts to sell soap.

[–]LtGreenCo 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (1 child)

I hope you're right, and sooner than later. Sadly everywhere I look I still see companies doubling down on woke bullshit and I haven't seen any really definitive signals to indicate it's slowing down. Here we are in June and the rainbows are out in full force again.

[–]OuroborosTheory 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

tbh a lot of people are noticing the LACK of gratuitous Pride everything this year (and about as many saying "this is literally what we asked for for years, NOT putting rainbow vomit on everything")

[–]Node 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

I doubt people would switch to 'microsoft' just for tweeting the nigger-word.