Why do companies like Budweiser partner with Dylan Mulvaney?

submitted by xoenix from twitter.com

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[–]SerpensInferna 15 insightful - 4 fun15 insightful - 3 fun16 insightful - 4 fun -  (3 children)

I may be wrong, but I feel like they hire woke graduates from woke universities who are completely out of touch with their general audience, and thus we see things like this happen.

I work for a company, that is family run by older gentlemen, who are kind, generous individuals who are also technologically out of touch, and who rely on the younger generation to help them run their business and inform them of trends. I'm middle-aged, and let me tell you, from where I stand, these kids are IDIOTS. NO ONE should be listening to a word that comes out of their freaking mouths, yet...here we are.

[–]Alienhunter糞大名 6 insightful - 2 fun6 insightful - 1 fun7 insightful - 2 fun -  (0 children)

That also of course is why a lot of this is pretty much rampant in the online space but not so much in the real life space. Most of these really crazy people online have social anxiety to the point they'll clam up irl. Hell I've seen very "out" trans-people screaming bloody murder at everyone on reddit then go and whine about how they have to hide their identity from their parents. Lol.

I've seen the out of touch stuff happen a lot. Some people managed through the university world somehow but just totally lack any semblance of common fucking sense. Knew some girl fresh out of uni. Still doing dumbass dorm level shit then going around trying to talk shit about anyone who complained behind their backs. Sociopath really. Once people figured it out they cut her out. But the shit was so bizarre it's like, do you even have an ounce of awareness that other people exist and will hate you if you do fucking stupid shit? How are you still alive if you've not learned that?

One time, spilled a whole tank of kerosene down the shared apartment stairs at night, and did absolutely fuck all about it. Like, the spill isn't a problem, it's an accident, it happens. But not cleaning it? Hell not asking someone to help you clean it if you don't know what to do? Just lol whatever back to bed. Someone slipped on it in the morning. They could very easily had died, and you'd have been in prison for gross negligence and manslaughter. Are you fucking stupid.

Well the answer to that question was yes of course, cause if the response to loud weeknight parties and DDR sessions at 2 am in your apartment is resulting in noise complaints you just ignore, yeah huh wow your lease wasn't renewed? Tough shit. Huh wow nobody wants to help you move your stuff? Tough break.

[–][deleted] 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (0 children)

DEI initiatives are being pushed at the board level. The kids are brainwashed too, so that's a double whammy. There are also political activist groups funding this as well.

[–]OuroborosTheory 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

it's like the "team" that rewrote the Roald Dahl books--oldest was a 27yo with pink hair and a nose ring: like, forget the life-experience argument, they literally haven't had time to read all the literature they're miming and understand there might be OTHER theories

it's clearly an overcorrection to the reputation (perceived but also real) that the top execs are 70something white men who think girls pee out their butts: so you get nonsense nobody was asking for like Dr. Seuss and James Bond

ditto all the same-looking cartoons who give the exact same message in the exact same way from the exact same group of Gen Z from the exact same art schools from the exact same studios: they're really acting like there's been no Black or gay animators until 2015 (which also accounts for them always acting like it's 1877)

[–]ClassroomPast6178 7 insightful - 1 fun7 insightful - 0 fun8 insightful - 1 fun -  (0 children)

Yeah these lobby groups employing blackmail and extortion on corporations and governments are fucking insidious and anti-democratic.

The fact that these same lobby groups talk about their represented demographics being “disenfranchised”, “marginalised” and even “oppressed” is both hilarious and straight up Orwellian.

Stonewall has wielded this sort of power in the UK for a decade or so, but is very slowly being displaced, but it seems that the US version is very much going from strength to strength.

Of course, one of the truly heinous things is that they very cleverly take over the media so that there’s almost zero investigation or criticism and any that does occur is met with the most brutal pushback.

The BBC, to their credit, began an investigation of Stonewall and its influence in business and government and blew the doors off their entire racket (with assistance from others) but even now lots of organisations are still paying Stonewall the protection money.

[–]xoenix[S] 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (1 child)

It still sounds to me like the market can defeat it if it really starts costing them, but this is why we see Budweiser move ahead regardless to fulfill its current commitment and hope it blows over.

The actuarial scientists have probably already calculated how much negative PR costs them vs losing ESG points.

Ultimately someone has to pay for it. Is the transhumanist industry going to generate that much money or will big corporations need to abandon ESG to survive?

[–]ClassroomPast6178 4 insightful - 2 fun4 insightful - 1 fun5 insightful - 2 fun -  (0 children)

With people like the Pritzkers funding and pushing all this shit through lobby groups it’ll probably take some time. The one thing that seems to change minds is when the insanity is exposed to the public and the activists can’t whatabout or squirrel their way out.

[–]ClassroomPast6178 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

Kid Rock had a message for Bud Light and a marketing consultant says that they done screwed up.

[–]LyingSpirit472 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

Because the company thinks they need to partner with someone of the proper identity du jour, aren't really sure who the right person to partner with is and indeed don't have a clue no matter who they pick, people will whine it wasn't them, so they throw their hands up and pick someone people have heard of enough to accept it.

[–]lunarstrain 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (3 children)

Oh, BlackRock....

There was a second investment company, the name of which escapes me at the moment, that was funding this stuff but has since distanced itself. So, even if things seem bleak right now, it is slowing down.

[–]BISH 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (2 children)

Vanguard

[–][deleted] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (1 child)

Vangaurd made a public statement recently that DEI is a waste of time.

[–]BISH 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Yep. Oddly, Blackrock owns the largest shares of Vanguard.
And vice versa.

[–]clownworlddropout 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

It's institutional capture resulting from labeling troons a minority group, they spread through affirmative action into these businesses and then do nothing but troonery things since that's all they can yammer on about. It's been happening everywhere.

[–]newguy 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

Bankers offer better rates to those big companies that play ball.

International bankers are pulling all the strings, because they control the purse strings.

[–]UncleWillard56 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

It's corporate DEI and that doesn't come from the employees, it comes from the upper management. Companies are all about risk management and mitigation. Being perceived as a company that is NOT an ally to the LGBT community hurts the bottom line and opens them up to potential litigation from within. By flooding their employees with constant DEI training and projecting their partnership with that community, they are protecting themselves. They just want the perception of being pro-LGBT. If the climate changes and there's a backlash or waning interest in that narrative, they'll move on to the next thing that makes them look like a "good" company.

[–]UncleWillard56 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

I agree with what he's saying, but the marketing exec who signed off on this is I believe one of the Anheiser-Busch's, a nepotism hire. And her big win marketing plan was to update the image of Bud Light and put some distance between it's "fratty past" and bring it to a newer and more diverse audience (I'm paraphrasing her, but there's a video of her saying it). I think it's more likely she took a ton of shit at liberal U for being an heir to a redneckish beer fortune and this is how that's manifesting professionally. It's astounding how out of touch she is with her own product and its consumers to think jumping into the trans waters, headfirst was a good idea. Judging by the dismal sales, I'm willing to bet she gets another, very lucrative position where she can do no harm. Like DEI tsarina.

[–]Tarrock 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

So Here's how it works:

The partner with these weirdos cause 1 of 2 things will happen

1)They'll make some extra sales due to the people attracted by this weirdo, then blackrock gives them 200m dollars for a job well done

2)People boycott the product and they lose 100m dollars. Blackrock then gives them 200m dollars.

Either way, no one bothers to go out and force politicians to hit companies with larger assets than most countries like blackrock, with trust busters.

Why work hard when you can trust the plan and wait 2 more weeks. Surely a 20 trillion dollar company will go out of business then!

[–]jet199 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

The fact so many have gone with him at once make me think that he has hired a PR team who have gone and sold him to all these companies individually without them knowing. I know it's usual that when you act in an advert you have to to sign a statement that you haven't done an advert with a company in the same field for 5-15 years. He's definitely been promoting a couple of competitors so likely it's been done without their knowledge. My guess is that the PR team have sold him on the basis he is ticking a diversity box and he has a huge social media following. The latter is very important to old fashioned companies because they don't know how to operate in the younger market. They don't understand that some people have a lot of hate followers.

[–]handbananasrevenge 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

It’s the modern day equivalent of paying Danegeld.