Just don't say that Orwell, Huxley and co. did not warn you...

"We are in the process of developing a whole series of techniques that will allow the controlling oligarchy — who exist and, presumably, will always exist — TO GET PEOPLE TO ACTUALLY LOVE THEIR SERVITUDE.

"This seems to be the ultimate 'malevolent revolution', shall we say, and is a problem that has interested me for many years; and about which I wrote a fable — Brave New World — and I have noticed, with increasing dismay, that a number of the predictions [which] were purely fantastic when I made them, thirty years ago, have come true; or seem [to be] in the process of coming true."

~ Aldous Huxley (Berkley University, 1962)

¯_(ツ)_/¯