There are many different ways to increase the exposure of your brand on social media platforms such as Instagram. One way is by increasing followers. Why is it important for brands to focus on gaining more followers? It's simple: The more people see your posts, the greater chance they will become a customer!

Here are some other tips on how you can grow your followers on social media platforms like Instagram and Increase your brand awareness.

Quality Content

Fresh, valuable content is the key to increasing your followers on Instagram. Make sure you are providing content that will be useful and helpful for people who follow your account. Give them advice, share information about how-to's, do contests with giveaways if possible! People love free stuff so this method could work very well in gaining more exposure.

Interaction With Other

No matter which social media platform you are on, it is very important to interact with other people. When interacting, connect with accounts that have a targeted audience which would be interested in your products or services. If they like what you do and if they follow you back, then the number of potential customers will grow exponentially!

Use Influencers

It’s smart to use relevant influencers when you are using social media. Influencers in the same niche as you will provide exposure to your brand and products or services which can result in gaining more followers on Instagram, Facebook, Twitter etc.

Influencers will not only put your brand in front of their audience, but they will share your content to the other followers on their accounts too. This extended network can give you great exposure!

Host Giveaways and Contests

People love free stuff! Hosting giveaways or contests is a great way to gain followers on Instagram. To the winner of the contest, you can give away one of your products or services as an incentive for people to follow you. If they win, then hopefully more will come after them so this method could work very well in gaining more exposure.

Increase Your Reach with Sponsored Ads

Sponsored ads help businesses extend their reach on Instagram. They allow companies to get in front of the right audience, at scale and with high relevancy, enabling them to achieve greater brand awareness more quickly than other forms of marketing.

Join Related Groups on Social Media

Social media platforms like Instagram & Facebook have their own groups that people can join. Joining a related group on social media is an easy way to spread the word about your business and engage with other businesses within the same industry through comments, likes, & direct messages. Even if you don't have a large following yet, joining these types of groups could be beneficial to your brand.