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[–]Optimus85 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (3 children)

I liked the Kraft Dinner Kraft Mac N' Cheese commercial. I guess you need dinosaurs playing guitars to sell that shit. Pretty cheesy commercial but the 3d models and animation were amazing. Even by today's standards, it would take a lot of computational power to render that scene.

[–]JasonCarswell[S] 2 insightful - 2 fun2 insightful - 1 fun3 insightful - 2 fun -  (2 children)

"Rock'N'Roni" was just one of many.

I bet today's computers could render it all pretty quickly.

It did take a lot of render power in 2003 but it was manageable in house with six or seven boxes. We had experienced streamlined processes (ie. test render little patches rather than the whole image), a great render manager system, and the best animation team in Toronto at the time (I have no idea what's been going on in animation for the last dozen years). I was lucky to be there working with animation legends at the very start in 2000 for a while and again in 2003 for a while. It turned really corporate after a relocation and expansion, but by then I was selling out in NYC.

Of course, all the video back then was NTSC 720x540 or 720x486 with a 0.9 aspect ratio due to cathode ray tube television pixels not being 1:1 square. Not only that but we'd do spots at 24 frames per second, like film, and do a 3-2 pull down (https://en.wikipedia.org/wiki/Three-two_pull_down) to stretch it out. Some spots we could even do at 15 or 12 frames a second (ie. Teletoon). It's all about economy with style.

I can tell you I'm so fucking sick and tired of Kraft Dinner. No, we didn't get free samples. I'm talking about from before, when I was a poor student in animation college, as well as this and last month when I was out of groceries with nothing to eat but KD or plain pasta with salt and pepper. I still don't know why someone doesn't sell the orange powder separately in bulk. Scam.

[–]TrueProfit 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (1 child)

Do you have a WinCo grocery store in your area. They sell the yellow cheese powder in their bulk bin section. You can buy it by the ounce. It’s pretty cheap.

[–]JasonCarswell[S] 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

I'd love a bulk store anywhere nearby but alas no.