What's one thing you've done to ride out all the Google algo waves over the years?

submitted by onemananswerfactory from self.SEO

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[–]Mnemonic 5 insightful - 1 fun5 insightful - 0 fun6 insightful - 1 fun -  (4 children)

Brute force and specific search terms in the ad-words campaigns.

It all really depends what for and the context, but yeah this, keep it all relevant!

Also SSL certificates and relevant meta-tags help.

Oh and site-compression (look it up if you're using a cms, it's hidden somewhere) and minimizing overall loading times help.

[–]onemananswerfactory[S] 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (3 children)

A tight meta game on an optimized website is key for sure.

[–]Mnemonic 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (2 children)

Last I did something with it, load time might be even a bigger deal in the game for 'ranked the same at meta level', comprising the pages (and therefor decreasing the load time) improved 'my' (what i worked for) web-shop above competitors. [Though it was the Dutch market and pretty niche (no, not sexual) products].

'we' opted out of the ad-words and google-search campaigns and 'our' improving of meta game and (presumably) loadtime gave us more traffick than the ads without enhancements. (A lot of people know to ignore the search-engine ads when searching)

[–]onemananswerfactory[S] 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (1 child)

Yea, my clients know that the top few results are usually ads, but not all the time. Educating them takes some time, but it's vital so they know what to look for when they constantly check to see if they've moved up the ranks.

[–]Mnemonic 3 insightful - 1 fun3 insightful - 0 fun4 insightful - 1 fun -  (0 children)

The hardest part is making them look at their own traffic (increase/decrease) depending on the strategy (and depending on their branch, should you check it over the week, month or quarterly).

I am pretty out of the game, but my experience is the greyed out text under the search result changes a lot. Now this was a webshop cms (OLD) had to be altered to accommodate to that. (I believe that's a specific meta-data you can input upon specific articles).

Our search results were [Title: Article name] {greed out: specific information that was relevant to buyers (expert buyers)}

For example a stone:

[Brick: Grey stone, baked]

(URL)

{perfect for building a wall}

Depending on the content the {} values are more reasuring for Buyers before clicking and checking it out, This is my experience in a niche market in The Netherlands (not in stone).

I don't have any Idea what those meta-tags were anymore (i really believe it was some meta-thingie) that secured that greyed-out area, but I'm sure you can find that out ;)

EDIT: By {} info I mean, specific technical info for the experts, so not 'great for keeping out mexicans' but something like {bla bla bla density, morter used, something something techical stone related}. AKA, info for the nerds!