Worse further, is that it applies to all media. People don't give their 100% attention to movies anymore, where one there was a time.

Granted there's no shortage of reasons why Hollywood isn't producing excellent riveting content, but mass media is now portable and often just on the side while multitasking.

One the plus side, for the most part, the quality content tends to rise and be noticed, though often not as much as it could without distracting competing corporate noise.