J.J. Abrams Admits the Obvious: Disney Didn't Have a Real Plan When They Made the New Star Wars Trilogy. “Having a plan I have learned–in some cases the hard way–is the most critical thing, because otherwise you don’t know what you’re setting up."

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What's incredible is that Iger signed-off on this. A multi-billion dollar project that had less planning than a bank would require for a $100,000 loan to start a business.