it is solving the problem. you get to have your outlet and you remove market share from these giant monopolies. these places are just websites, thats it. We need to get it out of our heads these brand names are services or necessities. when you go to the store and look for band aids are you actually buying band aid brand? Cause thats all it is a brand, a nice comforting name. OR do you buy the generic store brand like everyone else? Take away their large share, you take their power and take away their authority to get people fired.