I love their social purpose. It's inspiring.

It really is, this and co-ops are the evolution that's missing in capitalism, the way out for everyone sick of greedy corporations (pretty much everyone). I guess Purism would have been a traditional non-profit, but they still needed access to lines of credit, etc., like a traditional for profit company so it's some kind of happy middle ground.

Do they watch us or the folks on Tor more?

They've got to be drowning in people to watch. They probably just have everyone, tor or not, being watched for keywords and key phrases. But yeah maybe everyone on Tor is specially watched.