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[–]writerlylesbian 4 insightful - 1 fun4 insightful - 0 fun5 insightful - 1 fun -  (0 children)

You absolutely nailed it. Speaking as someone in the younger demographic, I have heard so many times people saying "Oh, that's on brand" or "that's my brand" even in casual conversation, among my 18-22 y/o peers. I know that this is true for influencers or people who actively make money off their "brand"-- but this language is so pervasive even socially.

This is so much of what is wrong with contemporary life, imo