I'm fully convinced this gender stuff is some sort of reaction (intentional, unintentional, conscious, unconscious, I don't know) to the gradual wearing away of gender norms in the 90's and 00's. I'm still trying to make heads or tails of the why, but it definitely seems like a societal crackdown on GNC, focusing instead of changing the "gender" part rather than the "roles" part. So instead of "men" and "women" who don't conform to their gender, we have "genderfluid" and others adhering (or, more precisely, not adhering) to strict gender roles. It's completely reactionary, disguised as "more progressive". CRT is the same vis-a-vis "colorblindness".