But in her purported attempt to subvert gender roles, Lovato is only cementing them further. At one point, Vaid-Menon also suggests he must not be male since he likes ballet—a claim fully consistent with the most regressive and rigid kind of sex stereotypes.

See, this is exactly what I've been saying since "non-binary" became a thing. It's made out to be this "eschew gender roles!" kind of thing, but only serves to reinforce those gender roles. If you're saying you can't possibly be only a woman because sometimes you don't wear makeup, what you're saying is, "If you're a woman, you must wear makeup at all times!"

Maybe society at large does say those sorts of things. But you can't fight against gender stereotypes while reinforcing those stereotypes. Men can wear makeup and still be men. Women can have short hair and still be women. If these people really wanted to eschew gender roles, they'd be loud and proud with the fact that they are women that don't follow society's "rules" and are still women (same thing for the non-binary men).

That tells me it's all just narcissism and trying to feel special, not with actually dropping gender roles. Then again, does it surprise absolutely anyone that all of these celebrities are coming out with new super-special identities in an effort to stay in the spotlight? You pretty much have to be a raging narcissist on some level to be a celebrity anyway.