Yep, I'm in the minority with you. I think "preference" is the most accurate description. I don't choose what I prefer, I just do. Preference doesn't mean I'm fine with other options. I prefer having million dollars to being totally broke. Obviously one of those is something I don't like or want at all, but the contrast is still a preference.

Meanwhile I think "orientation" is a silly word. Makes me think of holding a compass and a map and looking at the sun trying to figure out which cardinal direction I'm oriented towards. There's nothing permanent implied by the word orientation either. I change my spatial orientation by spinning around in my chair.

But we live in a world where politics stakes its flags on every bit of vocabulary. I think this battle is lost, for now.