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[–]fred_red_beans[S] 2 insightful - 1 fun2 insightful - 0 fun3 insightful - 1 fun -  (0 children)

What sets Brave apart is its aggressive anti-ad attitude. The browser was built to strip online ads from websites and its maker's business model relies not only on ad blocking, but on replacing the scratched-out ads with advertisements from its own network.

Brave also eliminates all ad trackers

Brave loads pages twice as fast as Chrome and Firefox

Brave will scrub sites of ads and ad tracking, then replace those ads with its own advertisement, which will not be individually targeted but instead aimed at an anonymous aggregate of the browser's user base.

The foundation of the Brave economy will be "Basic Attention Tokens" or BATs, which have a value derived from a cyber-currency. Those tokens will be awarded based on user attention, or more plainly, time spent viewing ads and content. Brave users who agree to receive ads will be rewarded with BATs; the tokens can be passed to publishers as support for their sites.

BATs is an opt-in system.