Incels also often use seemingly innocuous language to sidestep Reddit moderators. One term that appeared often was “smv,” which stands for “sexual market value.” And one common trope is “spinning plates,” used by pickup artists who date as many women as possible. To a casual observer, those words might mean nothing. To a wannabe incel, they are a sign he’s come to the right place.

wtf. an incel spins plates? and someone wants to be an incel?