you are viewing a single comment's thread.

view the rest of the comments →

[–]meranii 17 insightful - 1 fun17 insightful - 0 fun18 insightful - 1 fun -  (0 children)

Couldn't agree more. It's not more authentic, unless you're a brainless idiot you already know that women have stretch marks/cellulite/rolls/wrinles/hair on their body, it's just instagram advertising finding a new niche that they can wring some money out of. It's not aimed at men to get them to stop shaming women with unrealistic beauty standards (they're too busy jerking it to bikini pics of underage girls on insta anyway), it's aimed at insecure women who are more likely to spend their money with companies that give them the feeling they're "celebrating" their natural bodies. If this advertising trend doesn't work out for them they're right back to airbrushing everything.

I personally don't care if the models of the online shops I frequent have clear skin, cellulite or scars or whatever, but 99% of the models there are still size 00 and1.80m tall, I would actually appreciate if they had more average body types so the clothes won't fit completely different on 99.9% of their female customers. That would be a pragmatic change in my eyes.