Rant incoming
I'm talking about Instagram influencer showing their cellulite and stretch marks and purposefully bending over to create belly rolls. I'm talking about women's clothing companies trying to show diverse body shapes.
While obviously this is nice, and I appreciate clothing been shown on realistic proportions when it comes to working out how things will fit on my body shape, the ONLY reason it's been advertised like this is because capitalism. It isn't liberating or empowering, it's just a new form of getting women to throw money at these companies, and if there was anything at all to lose in what they were doing, they wouldn't do it. It's not brave or stunning or even controversial.
The influencers are doing it for attention and praise, the companies are doing it for money. And you know what? It's still the same focus on sexualising and selling the female body. It's still the damaging message of, you must be beautiful, we're just moving the goalposts of beautiful, or saying that everyone is beautiful, which overvalues beauty as a characteristic all women must have. It's not like even one of the women they use, after all, isn't conventionally attractive.
It's like people forget what advertising is for. It's incredibly carefully and strategically crafted to SELL the product to as many people as possible. It's not feminism, its just cashing in on the latest trend.
Rant over and this is probably a minor thing to even rant about at all. Wondering what your thoughts are.
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