She absolutely does care about what some people think and she markets herself to those people quite effectively. She's a voice in a specific echo chamber.

While I happen to share some views with her, I don't find her particularly effective when trying to reach anyone outside of her belief structure. I see her more as a motivational speaker who keeps her own team engaged more than I see her as a strategist who furthers any of the team's causes. That said, teams benefit from such reinforcement and I suppose you can proxy her to furthering the cause via the motivation mechanism if you like to stretch.

As far as not tiptoeing around issues, no, she often just side steps them or causes a diversion--this is her job. Take the Floyd issue, where she decided to make the narrative, "he's not a martyr", when clearly the narrative was his unjust death. This tactic allowed her team to relieve themselves of the burden of seeing that they could do wrong. Humans, none of us, like to believe we or our team, might sometimes be the problem. Those who drink the kool aid have a canned response, it goes something like, 'she already said Floyd's death was wrong'. Of course she did, so she could move forward with the distraction and not look like a complete sociopath.

Again, this tactic was helpful to her team, I do not contest the efficacy. It did not however bring anyone new on board, but I already covered that, it's not her job. I'm not putting her down, she does her job effectively.

I'm hopeful that those of us who support for instance, 2nd A, will find someone who can speak beyond the echo chamber. To do that, the person will have to listen to the concerns of those outside the belief structure, they may even have to tiptoe from time to time.