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Oct 20, 2022
The internet, as it stands today, is not a very trustworthy environment, as evidenced by the numerous headlines of companies abusing personal data and activity. This is not really surprising since companies are responsible for optimizing revenue, which is often at odds with user benefit. The result of these incentives has produced or exacerbated significant problems: tech silos, misinformation, privacy abuse, concentration of wealth, the attention economy, etc. We built OpenCola, free and open source, as an alternative to existing big-tech applications. It puts users in control of their personal activity and the algorithms that shape the flow of data to them. We believe that this solution, although simple, can significantly mitigate the challenges facing the Internet.