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[–]WickedWitchOfTheWest 1 insightful - 1 fun1 insightful - 0 fun2 insightful - 1 fun -  (0 children)

Russia Flips Script on Nike, Investigates Company For Lack of “White Diversity” in Their Ads

A Russian citizen in Moscow has launched a formal complaint against American company Nike for its alleged racial discrimination against Russians.

We’re guessing Nike did nyet see that one coming.

[...]

A resident of Moscow asked the Investigative Committee to check the American company Nike for racial discrimination against Russians. The complainant, named Yevgeny Smirnov, found it offensive to see the almost complete absence of white models on Nike’s Russian-language site.

Almost all models representing the brand are either dark-skinned or representatives of the Mongoloid race. Caucasoids, who make up the vast majority of Russian citizens, are practically not reflected. The company did not answer on what principles the models are chosen, after which the Muscovite turned to the UK.

“The company’s policy is to impose Western values ​​and stereotypes that are alien to European culture in general and Slavic culture in particular,” RIA Novosti quoted the document with a mark of acceptance for consideration.