[Matt Taibi] We Need a New Media System: If you sell culture war all day, don’t be surprised by the real-world consequences

News companies now clean world events like whalers, using every part of the animal, funneling different facts to different consumers based upon calculations about what will bring back the biggest engagement kick. The Migrant Caravan? Fox slices off comments from a Homeland Security official describing most of the border-crossers as single adults coming for “economic reasons.” The New York Times counters by running a story about how the caravan was deployed as a political issue by a Trump White House staring at poor results in midterm elections.

Repeat this info-sifting process a few billion times and this is how we became, as none other than Mitch McConnell put it last week, a country:

Drifting apart into two separate tribes, with a separate set of facts and separate realities, with nothing in common except our hostility towards each other and mistrust for the few national institutions that we all still share.

The flaw in the system is that even the biggest news companies now operate under the assumption that at least half their potential audience isn’t listening. This leads to all sorts of problems, and the fact that the easiest way to keep your own demographic is to feed it negative stories about others is only the most obvious. On all sides, we now lean into inflammatory caricatures, because the financial incentives encourage it.