Roald Dahl’s Matilda mug canceled after Twitter users say it promotes domestic violence

Celebrated British author Roald Dahl’s legacy has indirectly come under attack by Twitter activists who managed to scare a supermarket chain into removing mugs that featured a quote based on a line from his classic children’s book, “Matilda.”

Twitter campaigners who pressured Sainsbury’s into removing the mug with the words, “A brilliant idea hit her” printed on it – argued that it was “actively promoting domestic violence.”