most habits are ritual, most rituals are in place for the control of the populace. Evolution of that, created consumers, they're predictable, and they're spiritually dead for the most part. Once consumers were created, and predictable with their corporate rituals, then they were easily categorized, and today, they're a commodity; traded for profit like slaves.

From there, yes, I do believe the great battle of human consciousness is to stifle all the glaring 'oddities', or common 'peculiarities' that almost all of creation share. In so doing, which they've done, creates better materialistic, and spiritually dead consumers=commodities to be traded as slaves.