Yeah it's a trend that relies on social engineering in some way. I doubt it's natural. I just feel like corporate greed is slightly too simple. It disintegrates a lot of our social spaces(esp if you're gay) and it's mental how it's the new darling token minority in any form of media. Big media also being the common denominator of selling the covid narrative and the vax, coincidentally also a big pharma goldmine and also fully endorsed by the powers that be. Coincidence, surely.