Masks have nothing to do with public health, their purpose is entirely psychological. For those who understand this, being forced to wear one is a humiliation ritual.

For the true believers it's a placebo and security blanket. For the un-critical, indifferent majority it's a mild anoyance but "when in Rome..." For the insecure & self-conscious, it's a way to hide in public. For petty tyrants and insufffurable moral busyboddies, it's the perfect opportunuty to exert illigitimate authority, self rightous condemnation, and discriminatory segregation upon thier fellow man.

Masks are a wearable flag, a pledge of allegiance to the narrative, an in-group/out-group signifier, and a holy religious garment. They are a means of de-personalization, a symbol of submission, a subtle, subconscious AND literally in-your-face visual cue to remain afraid, and most of all a marketting gimmick for a diablical global genetic engineering experiment.