Springtime for Hitler and Germany. Deutschland is happy and gay!

I tend to agree with you actually. Their promotion was very minor in response to the backlash it received.

However they did bungle into a culture war issue which is basically why they fucked up.

Bud Light is notoriously a bad beer. It's piss, people drink it because it's cheap, and they don't know beer so they buy it because it's the only one they know from the commercials.

Give them any reason to buy or drink any other beer, and they probably won't switch back. Take bud lights typical customer, young, unsofisticated, or frat, and apply a gay spin to it, and it's likely to be anathema. Couple that with me and every other beer snob on the planet already despising that swill and you've got a perfect storm for a sales disaster I reckon. Since now I can dis Bud-Light either due to it being gay, or it tasting like piss, which means it is gay piss. And I will dis it because I'd rather everyone drink something else, even before the Mulvaney promotion.

Coming to the Mulvaney promotion specifically. Mulvaney was already a target of the culture war. Personally I'd prefer everyone ignore the fuck out of him but that's not how the culture war works. Once Bud-Light enters into the culture war by backing him they are kind of fucked. Their message goes far beyond Mulvaney fans, I reckon there's more anti-fans than fans, it's essentially anti-marketing at that point, once the culture war media machine gets it they'll spread it everywhere, and the boycotts ensue. And Bud-Light is a prime boycott product since it's already such a shit product, it's the easiest boycott ever. I've been boycotting it for years without even knowing.

So really, I think it's just Bud-Light not understanding how the culture war works, bungling their way into it because they don't understand that views don't equal popularity so much as infamy, and hurt their brand permanently as a consequence, a perfect storm of factors.

But so far as I agree that boycotting a product because they made a singular can for some influencer I don't like is rediculous, you can't really ignore the realities of how the culture war works.

I won't really give people shit for drinking Bud-Light if they want to, besides lambasting their obviously poor taste in beer, seriously it's basically water. Like get a Guinness instead.

No?

Don't advocate violence on saidit.